# Gregory Graf > Gregory Graf is the founder and CEO of Ghosts.app, an AI ghostwriting platform. He has spent 25+ years in SEO, online reputation management, PR, and political consulting, producing high-visibility content for major brands and public figures. Based in the Boise, Idaho area. ## Key facts - Founder and CEO of Ghosts.app (https://ghosts.app), a multi-agent AI ghostwriter he built and launched in 2026. - Founder and CEO of Snake River Strategies (https://snakeriverstrategies.com), a reputation, SEO, and AI-visibility firm founded in 2023. - Led SEO and online reputation management for a global consumer-products company for over a decade. - Writes the Political Potatoes Substack (https://politicalpotatoes.substack.com). ## Pages - Home: https://gregorygraf.com/ - About: https://gregorygraf.com/about/ - Ghosts.app: https://gregorygraf.com/ghosts/ - Writing: https://gregorygraf.com/writing/ ## Profiles - LinkedIn: https://www.linkedin.com/in/gregorygraf - Crunchbase: https://www.crunchbase.com/person/gregory-graf-idaho - X: https://x.com/gsgraf - Authory: https://authory.com/GregoryGraf