Writing

Things I have published.

My work lives at the intersection of reputation, search, AI visibility, and Idaho politics, content built for real audiences and high-visibility placement, where the facts have to hold up. A selection is below, and the full archive lives on Authory.

Featured

Why I built Ghosts.app Essay

The founder story: 25 years of accountable content, and the tool that came out of it.

Ongoing

Political Potatoes Substack ↗

My Idaho political writing, known for sourced, accountable reporting.

The full writing archive Authory ↗

Everything I have published, collected in one place.

On reputation, search, and AI

AI is writing your bio, and getting it wrong Article ↗

Why AI invents details about people, and how to fix the record.

How AI decides which brands to recommend Article ↗

The short list AI names, and how to be on it.

What ChatGPT says about you Article ↗

How to find and shape what AI tells people about you.